There’s a good chance you’ve been introduced to what could only be referred to as the “Clean Girl” movement and/or aesthetic if you’re up to date on social media lifestyle trends. From a daily routine of practicing yoga to sporting their hair in a perfectly slicked back ponytail, the Clean Girl presents herself as healthy, put-together, and content, leaning towards minimalism. But what is it about the Clean Girl aesthetic that’s so aspirational for the masses? While it could be easy to argue that the movement is reliant entirely on achieving a certain look or lifestyle practice, it could also be argued that self-care plays a key role. 

A note: it’s always important to remember that the Clean Girl movement started with the contributions of Black and Brown women. While the “Clean Girl” aesthetic is entirely inclusive, recognizing the cultures where the popularity of trends like sleek nameplate necklaces, hoop earrings, and slicked-back hair come from. Remember: being a Clean girl is 100% a mindset. Trends may come and go, but practicing healthy habits will always be in style! 

Yes, any person hoping to become their own version of the Clean Girl could upgrade their wardrobe with neutral tones and delicate accessories (think gold hoops, 90’s inspired shades á la Carolyn Bessette Kennedy, and fresh New Balance kicks), but the movement is truly rooted in developing self-care habits. If you’re hoping to try out the Cool Girl trend, you’re in luck! We’ve developed a guide to achieving the “Clean GIrl” look without breaking the bank. Here’s everything you’ll need to get started.

Creating Your Skincare Routine

The Clean GIrl look is simple: bright, healthy skin, groomed brows, glossy lips, and a glow inside out! Try incorporating an everyday cleanser and toner into your routine. We absolutely love any cleanser that gently exfoliates your skin, refines the look of pores, and leaves your face moisturized, radiant, and soft to the touch. Pair your new cleanser with a skin-clarifying toner to its natural balance and brightens your complexion. By the end of your skincare routine, you should be left with the perfect palette for that minimal and glowy makeup look.

Finishing Touches

Have fun with this! There’s no specific way to achieve the perfect Clean Girl look, but we have some ideas on where to start. Once you’ve prepared your skin, work on grooming and shaping your eyebrows lightly with your favorite brow gel. Next, opt for a liquid blush to get dewy, rosy cheeks. The rest of your makeup can be kept simple with natural-looking eyeliner, a quick coat of mascara on the lashes, and a swipe of lip oil across the lip. Less is more! 

Top everything off with a watery, fresh fragrance that will awaken your senses and remind anyone that comes within a couple of feet of you just how clean you are. By completing these baby steps, you’re already well on your way to becoming the Clean Girl of your Dreams.

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