THE ART OF COLOR: BEAUTY EDITION

Have you ever wandered through any beauty store and questioned the word “color”? You may have asked for assistance on what specific color to choose for your makeup look and how one simple shade can change your look. The role of color plays a huge part in this glorious film of beauty, influencing how we perceive our natural features. Under the umbrella of color is the branch that is called Color Theory, which is how we create focus using colors and their interactions. Color Theory defines the perspective of our complimentary look. Before exploring beauty products and fashion pieces, let’s take a deep dive in what sculpts Color Theory by learning the inside concepts. The concepts are what create the branches to hold the main umbrella of Color Theory on its feet. Take a step into this guide to find the best makeup products for you and you only!

Inspiration Theory: Continuous Lighting

The "Inspo Theory" focuses on continuous lighting, which ranges the values of brightness and shadows to create various effects on your look. For example, a cool and moody image is achieved by decreasing the brightness. Moreover, significant color changes can appear on your face from different hair colors to different lighting conditions.

Therefore, when applying makeup, consider the lighting conditions you will be in. This can affect how the colors appear on your skin. However, take these observations with a grain of salt and experiment to find what works best for you! Just remember that the eye perceives two elements: color and shade. Color and shade are both of which should be taken into account to create a harmonized look.

For example, if you have a fair skin type (which may occur in one of the light skin tones with pink tones), think about what the lighting may look like throughout the day. Say you are going to an outdoor event with extremely sunny weather. The sun is going to reflect the lighting in many ways. So start with your Weightless Foundation and a Lightweight Powder. Then, analyze your blush product. Try going for a more Darker Blush with little application to enhance the reflection of the sun’s light.

Cosmetic Product and Texture Photography — Jenna Gang Photography.jpeg

Shade Theory: Undertones

The "Shade Theory" is the central idea of adding black or white to a color to create darker or brighter variations. The connection lies within beauty products such as the selections of eyeshadow and lipstick. Each color can have multiple shades, and finding the right shade match for your skin is a significant part of enhancing your features effectively.

For instance, if you have fair skin and want to use red lipstick, you should consider the lightness of your skin with the correlation of Lighter Lipstick Shade. This will ensure that the color complements your natural complexion effortlessly. Similarly, individuals with deep or medium warm-toned skin can opt for a darker, Warm Red Lipstick with a touch of pink light to enhance their natural beauty.

In addition, Undertones are the key backbone of makeup application. Understanding your skin's undertone, whether it's warm, cool, or neutral, will further help you to select makeup products that correlate with your natural tones. Moreover, coordinating makeup with your undertone can create a more cohesive and flattering look.

Complexions Theory: Personalization

Complexions exchanges between skin and hair color to determine whether your complexion is soft or clear. Firstly, soft complexions occur when both the skin and hair are light. And clear complexions involve a contrast between the two, with the skin being light and the hair being dark, or vice versa.

Moreover, training the eye to recognize these distinctions can be immensely helpful in selecting makeup colors that support and enhance your complexion. For instance, you may choose shades within the Eyeshadow Palette that are of warmer tones if you have a clear complexion. On the contrary, you may choose Different Eyeshadow Colors of cooler tones if you have a soft complexion. Remember that all skin types and hair colors fit into various categories, and it's essential to understand and appreciate the uniqueness of your own complex.

As you explore the world of color in beauty and essence, don't be afraid to experiment and embrace your own uniqueness. Color theory is the ultimate tool that empowers you to express your natural complexion and to find your own, personal look.

Let your creativity shine by personalizing your own look!